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Now, Google wants to give new users, as well as existing ones, a direct choice of services on their Android devices. After being fined the record sum of $5 billion for their violation of European Union antitrust laws, Google seems to be going above and beyond to satisfy these laws, as well as their users.

Google on a smartphone
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Google is going to appease the European Union's antitrust laws by not only giving their Android users a choice, but are making that choice transparent on their devices. In a report by The Verge and from Google's own information blog, the $5 billion seems to have been enough of a fine to make Google change their ways.

Google's SVP of global affairs had this to say: “On Android phones, you’ve always been able to install any search engine or browser you want, irrespective of what came pre-installed on the phone when you bought it. In fact, a typical Android phone user will usually install around 50 additional apps on their phone ... Now we’ll also do more to ensure that Android phone owners know about the wide choice of browsers and search engines available to download to their phones.” 

The New Choice

When is Google planning on changing to this new approach? They haven't given any specific date to make these choices available. "Over the next few months", we can expect to see which products in competition will be highlighted. Like Microsoft before them, who used a browser ballot web page for Internet Explorer users in 2010 to comply with similar European Commission rulings. Microsoft's page was retired in 2014 when its obligations to the European antitrust laws expired. Although Google is trying to comply with laws – especially in Europe – they are under growing scrutiny and criticism for many things, including its secret plans in China.