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Adobe has presented the first integrations of Magento Commerce into the Adobe Experience. The integration will continue with the upcoming Magento version 2.3, which will include many new features. 2019 will be a big year of integration, Magento said at the MagentoLive conference in Barcelona.

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4 months ago, Adobe bought Magento for €1.68 billion. Before that, Adobe had a gap in commerce and that gap is beginning to close. At the MagentoLive Europe conference in Barcelona, Adobe presented the first integrations of Magento Commerce into their own Experience Cloud. Magento, on the other hand, showcased the key features that are being implemented with the new version 2.3, which will be released early in 2019.

Magento Integrations Into Adobe Experience Cloud

Magento Commerce Cloud and Adobe Experience Cloud are merging into one big product, and the first integrations are live since last week. Among the first fully usable functions are:

  • Creating highly appealing shopping experiences: due to the integration with Adobe Experience, Manager Brands can now create shopping experiences through every step of the customer journey.
  • Personalising experiences: Adobe Target, which is based on the AI technology of Adobe Sensei, enables companies to provide relevant optimised shopping experiences and to raise customer loyalty.
  • Analysing customer needs: with Predictive Analytics, companies can analyse customer data to detect patterns and predict customer behaviour.

Magento 2.3: Payments And PWAS

In the upcoming months, Magento will implement some game-changing features into the new version 2.3. With Magento Payments, merchants can now accept direct payments and, more importantly, will have the opportunity to offer the relevant payment method in every region in an easy-to-use way. The goal is to take away "the big pain points in payment“ as Magento put it in Barcelona. Magento Payments will roll out early in 2019.

Besides that, Magento is integrated into the Amazon Sales Channel as of now. Merchants can synchronise their Magento stores and manage almost everything, including pricing and fulfillment, through Magento. Integration into the Google Merchant Center was announced as well. Ebay and Walmart are already on the roadmap, but that will take some time.

The most important new feature of Magento 2.3 - by far - is the Progressive Web Applications Studio (PWAS). The goal of PWAS is to create a whole new mobile optimised storefront that’s supposed to enable not only big companies, but also small and medium-sized businesses, to easily create a mobile experience for their customers. That does not only mean responsive design. Magento’s Craig Peasley calls it the "next evolution to where the mobile web is going". 2019 will show if Magento can deliver on their promises.