Though many say app development is still on the rise, a recent study has shown that those surveyed, those in IT, R&D and marketing, feel that web-based applications will be the way things are done in the future.

Mobile e-commerce tech© Golden Sikorka /

In the study by Vanson Bourne and WP Engine in a report by, there was a whopping 80% that said developmental costs of a native mobile application are higher than for a PWA, whilst AMP was one of the most inexpensive solutions there is (around $189,991), which also require the shortest time and the fewest developers.

Development and maintenance are also making the respondents in the study turn to AMP and PWA mobile solutions. The development and maintenance for iOS and Android apps average more than $1 million over 2 years. For AMP and PWA, the cost is about half over the same time period.

What They Are

Accelerated Mobile Pages are basically really fast mobile pages, but fundamentally, they are HTML pages designed to be lightweight, with their designers paying special attention to making their loading times lightning quick. AMP enables organisations to create websites in a straightforward way with an open-source library, offering a smooth, near instant load experience.

Progressive Web Apps are, well, apps that are web-based. There is a widget on the smartphone that connects the user to the web-based app. The app is not downloaded onto the smartphone – it exists on the Internet, but simultaneously providing the user with a natural, app-like experience. PWA lets the user save an icon to their home screen – like a downloaded app – although they’re on a website when using it.

What’s Good

According to the study, the top benefits would be a 44% improvement in security(!), increased traffic from mobile users (41%) and improved conversion rates (40%). These percentages are no small feat.

Faster, Faster

The only catch is, of the respondents surveyed, the average page load-time on a mobile device is 3.5 seconds. For the mobile user, this is way too long. 2 seconds is the maximum threshold for e-commerce website acceptability. For a typical online retail organisation, a 3.5 second delay in load-time can mean missing out on an average of 40% in revenues (WP Engine).

The chief marketing officer at WP Engine, Mary Ellen Dugan had this to say:

Consumers today aren’t just mobile first, they’re mobile only. Enterprise organisations are falling behind in terms of their ability to provide better, faster mobile experiences, putting themselves at great risk of losing customers and revenue. When you factor in the real cost savings and performance increases realised by using AMP and PWA on WordPress, the results speak for themselves. The increased use of these two mobile technologies is resulting in much better mobile experiences at less than half the cost of apps and providing demonstrable benefits to consumers and an enterprise’s bottom line.