2019 will see a £10 billion rise over 2018 in mobile sales in Great Britain. The rise in m-commerce shows an increase of 12 million users who feel they don't need to turn on a computer to go shopping online. They need simply get comfortable on the sofa and surf with their mobile device(s) of choice.
uSwitch.com has done some new research on mobile commerce in Great Britain. 2/3 of shoppers chimed in, saying their smartphone or tablet was their favourite way to shop online. They said it was due to the convenience of smart devices, which is supposed to drive sales in 2019 with £10 billion more than in 2018. That is a huge jump indeed, with the ability to shop all the time, price comparisons and the superior choice available being other strong influencers. More than 1/3 of those surveyed believe online shopping affords better value.
Where Are They Shopping And What Are They Shopping For?
There are many online shops and platforms available to Brits, but by far the most visited are Amazon (89%), eBay (63%) and Argos (41%). Among the most popular things the British shop for online are clothes (69%), books (51%), groceries (47%) and theatre or cinema tickets (43%).
Where Are They Shopping From?
Mobile commerce is always on. People can browse and spend wherever and whenever they want to, with their living room (78%) being their favourite place to shop from. However, that isn't the only place from which they sneak in a quick "shopping trip". One in seven Brits sneakily shop whilst working (14%) or do so on their daily commute (8%). Even 6% of those surveyed shop whilst using the bathroom – with the under 35ers being even more likely to do so (14%). The bathroom is a more popular place to shop than in the kitchen (13%) – at least for younger shoppers.
The smartphone, according to Ru Bhikha, mobile expert at uSwith.com, is:
“For so many of us now, our smartphone is an extension of our hand and we have it with us at all times, meaning that we can shop whenever and wherever we like. Our handsets allow us to window shop all the time, and if we see something we like, it is right there at our fingertips. With smartphone and tablet shopping now a £25 billion industry, it’s hardly surprising that major retailers have long adopted a mobile-first approach to their websites and have even introduced their own apps to make the user experience as easy as possible. Cleaner user journeys and the ease of one-click purchasing will only add to the number of people shopping on their phones and tablets. Providing your phone has a decent connection to either a good broadband supply or 3G or 4G, you can shop any time and any place – and this year more Brits than ever look set to take advantage of that.”