Congratulations! You’ve managed to watch the new episode of Game of Thrones whilst simultaneously finishing off the interior design of your living room, satisfying your need for peanut butter cups and replacing the frisbee you lost in the park last week. All of this purchased happiness is due to M-COMMERCE!
That’s right. I for one almost never turn on my computer at home anymore. Most websites function just as well on my phone or on a tablet. How did M-commerce start, and where is it going?
In The Beginning, There Was Kevin
The term mobile commerce was coined by Kevin Duffey all the way back in 1997 at the Global Mobile Commerce Forum. According to Wikipedia, it simply means:
"the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology."
What It’s Worth
If we look at information provided by Statista.com, the numbers are staggering. In 2014, m-commerce was worth around $50.92 billion. In 2019, it is projected to be worth a whopping $693.36. That’s almost $700 billion.
Why M-commerce Is A Must
Because more and more people have smartphones every year, this is the most basic reason why m-commerce is important to business. It creates better reach for your brand, webshop, stationary store or platform.
Another reason is that transactions via mobile have risen quickly. Alipay claims to have processed $150 billion in mobile transactions all the way back in 2013. Just take a look at this infographic by invespcro.com, if you still aren’t convinced that m-commerce is important.
Mobile-Friendly Isn’t Enough
Having a website that also looks good on mobile, or having an app to snag those mobile sales isn’t really enough. A great list of tips was published by Shopify:
- Start with Commerce, not Mobile Design Trends
- Connect Social Marketing with Social Selling
- Anticipate Omni-Channel Mobile Shoppers
- Offer Native Mobile Ecommerce Checkouts
- Use Progressive Enhancement as Your Backbone
- Create Mobile-Only Personalised Experiences
- Leverage Mobile Chatbots for Abandoned Carts
- Tune-Up for Fast Mobile Page Speeds
- Factor in Local Search Behaviors
- Don’t Forget About Mobile Accessibility
As a self-described online shop-a-holic, this writer loves to shop mobile. I enjoy the convenience, the speed and the multi-faceted possibilities that mobile commerce offers. I have very exact expectations as to which products I want to purchase, making e-commerce a must AND I dislike turning my computer on to shop. I'm also sure that a lot of other people feel the same way. So, quite simply, retailers would be wise to offer a great m-commerce experience.