Contactless card payments are coming to London's streets. Performers there can now collect from passers-by with tap and donate. The scheme has been launched by Sadiq Khan, Mayor of London.
“London is a powerhouse of music, having produced artists from Adele to Stormzy, and The xx to Dua Lipa. For London to maintain its status as a global capital of music, it’s vitally important that we support the stars of tomorrow. Busking helps emerging artists to hone their talent and gives them the chance to perform in front of huge numbers of people. Now, more Londoners will be able to show their support to the capital’s brilliant, talented street performers,” explains London's mayor according to The Independent.
Busk In London
The ones behind the implementation of the scheme is the Busk In London Initiative, which was designed to encourage and improve street music in the capital. Also in on the idea is technology company iZettle.
How It Works
The card readers will be set up to accept a fixed amount, so that the buskers can continue performing for their audiences. Chip and pin card technology will also be provided to the registered street performers in London. The goal is to increase the income of street performers, say the organisers of the project.
So Says A Performer
Charlotte Campbell, who happens to be a full-time busker in London, had this to say:
“If street performers like myself don’t adapt to the cashless society we are edging towards, we’re at risk of becoming a dying art. It’s already had a significant impact on the contributions I’ve received. More people than ever tap to donate whilst I sing, and often, when one person does, another follows.”
The 32 boroughs of London have already seen the rollout of the technology, with more locations planned in the coming months.