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Retail

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"Buy now – pay later." We've all heard these words before. AliExpress, with the help of Klarna, Alipay and Adyen, now enables consumers to take advantage of paying later for goods in Europe. These three leading companies in payment are working together to allow this innovation to entice buyers to make their purchases on AliExpress in Germany, the Netherlands, Austria and Finland. Those are quite a few large European markets.

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Returns are part of e-commerce, and they have risen by 8 percent in Europe this year when compared to the same time last year. Free shipping has also increased by 3%, with purchases made due to short-term promotion went up 29 percent. These are just a few of the statistics unearthed from DynamicAction's Retail Index: Spring 2019.

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Unilever is showing growth right across e-commerce. Whether direct-to-consumer (B2C), business-to-business (B2B) or business-to-business-to-consumer (B2B2C) – web sales of their wide variety of products shot up in 2018. They did around €2.49 billion worth of business. How did a company, globally managing so many different brands accomplish this?

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The second-hand clothing marketplace for women is expanding into the Netherlands and Poland. With this expansion, the startup will be doing business in eight markets across Europe. Micolet was founded with only €3,000, and currently generates millions.

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E-commerce is growing in all countries, and in France the B2C-business is expected to exceed 100 billion euros in revenue this year. The growth rate of e-commerce in France will be at 12.5 percent – which is slightly less than in the years before. But there are good news for French online retailers.

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Many online retailers are offering free delivery for their customers. The German fashion retailer Zalando has been one of the pioneers when it comes to free delivery and free returns. But now the company is ending free delivery in three European countries. A couple of months ago, Zalando tested the waters in Italy.

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