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The pharmaceutical business is one of the most lucrative sectors around with over $300 billion being spent on prescription drugs in the U.S. alone. Amazon is vying for this huge market, buying PillPack. DocMorris, the Dutch mail-order pharmacy, is winning ground in the German market, buying up companies there. What does this mean for the pharmaceutical industry?

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E-commerce in Italy is on the rise: In 2017 it was worth €21.2 billion, in 2018 it will be worth more than €23 billion – a growth rate of 9%. Despite the growth, the growth rate has been slowing down since 2016, when it had its peak at 22%. The number of Italians buying online has steadily been increasing as well.

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Over the past ten years, Austria has tripled the number of active etailers. Last year, there were 9,000 online stores in the German-speaking country nestled in the Alps. The number of online shoppers has also doubled during the same, ten-year period. This means billions of Euros have been spent shopping online.

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Zalando is expanding to Ireland and Czech Republic – their first expansion in 5 years. They are the largest online fashion retailer in Europe, much loved by their 24 million customers.

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It is an established business model in the world of online fashion retailers: Customers order items over the Internet, try them at home and send back the things they don't like or which won't fit for free. But the British online fashion retailer Next will now change its free-return policy and start charging custumers for sending back items through a courier or a Hermes Parcel Shop.

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Last year was the most successful year in Czech e-commerce history. For the first time ever, online retail sales accounted for over 10% of all the retail sales in the country. It comes as no surprise that the domestic market is becoming too small for online merchants in Czech Republic. There are 40,100 existing players in Czech Republic, which is the highest proportion per capita in all of Europe!

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