For a decade now, Breuninger, based in Stuttgart, has been playing the e-commerce game. The department store chain has surprisingly met with much success in e-commerce, unlike some of their competitors, and after having opened an Austrian online shop 2 years ago, is opening one in Switzerland too. This will cover almost the entire German-speaking world, where this area is known as the DACH region. With almost 100 million people living in those three countries, there is a lot of revenue to be made.

Breuninger Leipzig
© Stephan Slachter /

In Germany and Austria, German is the official language, whilst in Switzerland there are 4 official languages: German, French, Italian and Romansh. It makes perfect sense for the high-end fashion and lifestyle retailer from Germany to sell (domestically) to most of the German-speaking world.

Free Returns

Swiss Breuninger customers don't even have to pay any customs or returns fees. If orders are returned within 30 days, the returns are free. That is competitive with other online shops of the same calibre. 

Breuninger is even partnering up with Swiss Post to ensure their customers get orders delivered on time. 

Easy, Easy

CEO Holder Blecker explained things this way, according to “Many Swiss customers are already visiting our department stores and the online shop in Germany. With the online start in Switzerland, we make shopping at Breuninger even easier for our customers there.”

Physical Store Search

Breuninger opened its splendid flagship store in Düsseldorf in 2013, and it proved to be successful. With 11 physical stores already open across Germany in Erfurt, Freiburg im Breisgau, Karlsruhe, Leipzig, Ludwigsburg, Nürnberg, Reutlingen, Sindelfingen, Stuttgart, Sulzbach and the aforementioned Düsseldorf store, the company is looking for new, suitable locations for its stores in places like Frankfurt, Hamburg and München.