Amazon Go is going to have new competition from Tesco. The British supermarket giant will be offering cutting edge checkout-less shopping – just like Amazon Go. Working together with a startup from Israel called Trigo Vision, it was showcased during a capital markets day earlier this month.

Tesco sign
© D K Grove /

Reported by The Telegraph, Tesco is going to go head-to-head with Amazon Go. Although Tesco didn't comment on the partnership with Trigo Vision or in how many stores it is planned to use the tech, they claim that the technology can help supermarkets to track inventory in real time whilst preventing shoplifting.

Checkout-Free Funding

Located in Tel Aviv, Trigo Vision has $7 million in seed funding from Hetz Ventures and Vertex Ventures Israel. They have also partnered with Israel's biggest supermarket chain Shufersal, which will use the tech across 272 stores.

Big London Bezos

Tesco isn't the only UK supermarket chain rushing to compete with Amazon, which already has cashierless checkout in their Amazon Go stores. Amazon even plans to open one of their Go stores near Oxford Circus in London, bringing American cashierless tech a lot closer to home for Tesco. 

Amazon is also aligning itself with Morrisons, one of Tesco's rivals, which would move the company into supermarket delivery service competition with Ocado. 

Fighting against Amazon is hard to do in Britain, which has seen the US giant launch its food delivery service Fresh all the way back in 2016. 

If any supermarket chain is up to the challenge, it is Tesco. They have had a lot of success with their business model, especially on their home ground and in Eastern European countries.