Online retailing is growing in all countries. In France, the business is expected to reach 104 billion euros in turnover by the end of this year. That would be an increase of 12.5 percent.
According to the Ecommerce Foundation, e-commerce in France will reach a turnover of 104 billion euros in the business-to-consumer-department by the end of 2019. In comparison to the year before, when revenue was at 92.6 billion euros, this would be an increase of 12.5 percent. As EcommerceNews.eu reports, it will be the first time since 2014 that the growth rate of French e-commerce will fall below the 13-percent-mark.
Amazon Is France's Biggest Retailer
Furthermore, the share of internet users that shop online is expected to remain relatively stable. By the end of the year, 75 percent of the French population is supposed to have shopped online. But where there will most likely not be an increase in the number of people who spend their money online, the amount spent per shopper is expected to increase. In 2018, every online shopper in France spent 2,126 euros on average. This year, the experts are expected average online spendings to reach 2,346 euros.
Taking a look at the biggest online-shops in France, Amazon takes the cake in that country as well. The company’s revenue reached 2.19 billion euros last year, narrowly beating France’s own discount at 2.07 billion euros. Vente-Privee and Auchan recorded revenues of over one billion euros as well, with 1.89 and 1.32 billion euros, respectively.
Payment Á La Card
The French love to have their ordered goods be delivered to their home: 86 percent of the online shoppers prefer this delivery option. 83 percent of all online shoppers also like to have their items be delivered in relay points. Only a few French shoppers like to have their orders delivered to their workplace (13 percent) or to a locker station (9 percent).
When it comes to payment, the French still prefer paying by using their bank card above anything else. For a whopping 80 percent of French online shoppers, this is the most preferred payment method. Online banking (11 percent), consumer credit (4 percent) and bank transfer (1 percent) are less often used.