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These new pick-up points were definitely a group effort. The major Dutch retail company, Ahold Delhaize, which was formed by the merger of Ahold and Delhaize Group in 2016, owns the supermarket chains of Albert Heijn and Delhaize, as well as the online reatiler Bol.com. The three companies have now been combined with the opening of the pick-up points in both supermarket chains.

bol.com logo
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The first pick-up points in Delhaize locations will be in Antwerp, Belgium, with expansion moving throught Flanders. This wasn't the only news from Delhaize that was reported by ecommercenews.eu, the supermarket chain also announced that they will be opening an extra 300 stores in Belgium over the next three to four years.

Albert Heijn Also In On The Fun

It was also revealed by Albert Heijn that they would be opening more stores in Flanders. Expectations for this arm of Ahold Delhaize are to open between 30 and 50 grocery stores in the next three years. Some in the retail world find it strange to have two competing supermarkets in the same country, but this confirms rumours that Albert Heijn would be staying in Belgium for a longer time. Ahold Dahaize feel that its two supermarket chains will compliment each other, co-existing in Flanders.

Wouter Kolk, CEO of Ahold Delhaize Europe and Indonesia had this to say: “With the three great local brands combined, we have a number two position in the Belgian market and are uniquely positioned to win the hearts of the Belgian customer, both instore and online. We are on the right track to drive growth with two strong supermarket brands, and large online opportunities with bol.com.”

Fulfilment Centre Enlargement

In the first half of 2019, Bol.com will be doublling the size of its fulfilment center in the Netherlands, which will definitely help to support the company's growth in the Netherlands and Belgium.