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Mobile sales are up. They account for well over half of all e-commerce sales. The exact number, according to a new analysis by Walker Sands for Salesforce, is 68%. Salesforce combined information from 500 million global shoppers across 53 countries taking billions of transactions into account.

Mobile Christmas Shopping
© Prostock-studios / Shutterstock.com

With help from Commerce Cloud, the Salesforce annual Shopper-First Retailing Report found that Cyber Week – the 7-day period beginning the Tuesday prior to Thanksgiving in the United States and running through Cyber Monday – will make up 40% of all digital revenues for the shopping season globally.

Thanks to internetretailing.net, we have this information on the Salesforce analysis. They reported that the top digital shopping day of the season, which comes as no surprise, will be Black Friday, making up 10% of the holiday season’s revenues. Cyber Monday will rack up 8%, with 50% of the holiday shopping being finished up by 2 December 2018 – a day earlier than the 2017 season.

Mobile Is Driving Sales

Mobile will offer up 68% of all e-commerce traffic this year. This is an all-time high, which shows a year-over-year growth rate of 19%. Mobile traffic will peak on Christmas Eve, when mobile shoppers use their phones to make 72% of all visits and 54% of all orders.

Rick Kenney, Head of Consumer Insights, Salesforce:

“Mobile is undoubtedly the most disruptive force in retail since the onset of e-commerce. This is the year shoppers turn to phones, buying more on phones than any other device, and making far more visits, too. We’ll see more visits from phones this season than total e-commerce visits across the entire 2015 shopping season. And even those in-store shoppers are mobile — 83% of shoppers aged 18 to 44 are using their phones while in a physical store.”

Social Channels – Instagram Rising Fast

This holiday season, Instagram will come out on top as the fastest growing social channel for digital traffic. With a year-over-year growth of 51%, it will compete well with Facebook, which has seen a 7% decline in digital traffic. Social traffic share is set to grow 5% during this holiday season, up 17% from last year.

The most likely consumers to tap into an e-commerce site from Instagram are those looking for health and beauty products.

AI-based product recommendations will show a growth of 25% since last year’s holiday season, driving 35% of all revenues.

Rick Kenney went on to say that retailers who infuse AI into the shopping experience will better understand their customers’ needs and increase their abilities to personalise products thus driving sales upward.