After spending more than a year preparing to enter the German market, Galaxus has put its German webshop live. A subsidiary of Digitec Galaxus AG of Switzerland, they feature around 50,000 quality products like consumer electronics, IT and telecommunications. In the coming months, Galaxus plans to broaden their range to include DIY, housewares and toys.
So how can Galaxus accomplish all of this? How are they different from every other webshop and electronics retailer? We can find out straight from the lion’s mouth, because one thing that makes Galaxus different is – they have their own editorial department who write articles about products, descriptions of those products and news about all things electronics.
Frank Hasselmann, managing director of Galaxus Deutschland, had this to say:
“I'm convinced that customers will appreciate what we offer.The current e-commerce situation in Germany doesn't satisfy everyone; consumers are looking for online shopping advice and get lost in a jungle of products. Our independent 20-member editorial team supplies background information on our product range in in-depth articles, product review and reports, represents a clear opinion and inspires users who are looking for products. On top of this, we provide our customers with clever product filters and comparison features. Moreover, we have an active community of users who have a great deal of expertise, which they are happy to share.”
A Large Shopping Community
3 out of 4 questions on Galaxus in Switzerland are answered by users within 3 hours. The German version of the site will have the same user community that will help each other to learn everything they need to know when navigating the plethora of electronics (and other goods) that are available these days. The German and Swiss communities will be connected, so the German users will have access to the wealth of knowledge in Switzerland’s largest online shopping community.
Reaching The Top Five
Galaxus in Switzerland is on its way to making CHF 1 billion this year. If they had revenues that high in Germany, it would put them into 4th place in the German market. Hasselmann went on to say:
“Our challenge is to impress customers in Germany of our offer and make the Galaxus brand known throughout the country. We're starting off by focussing on online marketing, both for our products and our editorial content.”
Hamburg And Krefeld
Hasselmann and his team have moved into their new Hamburg office – headquarters of Galaxus in Germany. By the end of the year, he expects to have a team of ten working there. The second major location in Germany is the logistics site in the German state of North Rhine-Westphalia: They plan to have around ten permanent positions in their Krefeld warehouse by the end of 2018.
Here To Stay
Galaxus has a lot to prove, and it seems Germany is just the beginning of their international plans. There is a lot of potential on the European e-commerce stage, and Galaxus wanted to cross-borders. Again, Hasselmann, “We're looking forward to the challenges ahead of us. There’s no doubt: We’re here to stay.”