Cross-Border Commerce Europe, founded by Carine Moitier (co-founder of Belgian e-commerce association BeCommerce), is an online platform that sets out to help international retailers to boost their performance on the European e-commerce market. Even though there is already a lot of information and support for going cross-border in Europe, the laws between countries can vary so much, that we could use all the help we can get.

cross-border wall with business people
© Lightspring /

High Potential

Cross-border e-commerce in Europe is one lucrative market. It was worth €121 billion last year and is estimated to be worth double (€245 billion) in 2022.

In a report by, it was stated that the new initiative focuses both on online-only retailers and omnichannel players and is meant for B2C and B2B retailers. “Nowadays, the line between online and offline has vanished. Even pure online players such as Amazon are going offline, while typical offline retailers like Ikea are now delivering online orders at home”, Moitier explains.

Room For Improvement

Although there are several pan-European associations focusing on assisting retailers with cross-border, Moitier thinks there’s room for another one. “We’ve noticed that many companies are in a need of concrete information with regards to their European activities. For example, there is a European label, one sticker to get the order from the warehouse to the end customer, but many retailers don’t even know this exists. We will also keep track on all things related to e-fulfilment, online payments and ecommerce laws.”

Western Europe

The project is focusing on Western Europe for now and it’s currently active in Denmark, Finland, France, Germany, Ireland, Italy, Spain, Sweden, the United Kingdom and the Benelux.

BeCommerce is the Belgian association of the companies active in distance selling, online, and therefore any types of e-commerce. By raising awareness, information, promotion, certification of e-commerce websites with the BeCommerce Quality label and an own Code of Conduct, BeCommerce strives to contribute to the growth of the sector and to strengthen consumer trust in distance shopping.