Dutch online retailer Bol.com is expanding its premium membership program Bol.com Select. Subscribers will get free delivery on all products, regardless of order value.
Bol.com has introduced its paid membership program Bol.com Select in April 2017. Since then, the Dutch online department store has continually expanded the perks of the model and is now offering free delivery for all products to its subscribers, as ecommercenews.eu reports. Up until now, Bol.com Select members could get free delivery for only 300,000 selected products. Now, it is over 16 million products that can be ordered with free delivery. With the new offer, the Dutch company is imitating Amazon’s Prime subscription – without question the forerunner in this field – to a greater extent.
Now, the order value of the product doesn’t even matter anymore for Bol.com Select subscribers: Even the cheapest products can be ordered with free delivery. Customers no longer need to look out for the Select-label marking products which were qualified for free delivery.
Bol.com Select Is Available In The Netherlands And Belgium
Bol.com Select members also have the option to choose from several delivery methods when they buy one or more of the 350,000 best-selling items. They also can get their products delivered on the next day, when they order before 11:59 PM on working days, have the option to choose a time in the evening for delivery or even get their orders on Sundays. There also is the option to get the products delivered the same day, as long as they order before 2 PM. Bol.com furthermore offers 900 pickup points, where customers can also pick up their orders.
Bol.com even wants to make returns easier for Select subscribers: In the Netherlands, the company offers free pickups of returns at the homes of Select members – as long as the orders contain products that Bol.com ships itself through PostNL. In Belgium, where Bol.com Select is also available to customers, this perk is not available yet – that’s why Bol.com Select is slightly cheaper there.