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hands with a bouquetIt’s not only the fashion sector that profits from digital business. Even products like flowers and plants are immersed in e-commerce. A current report shows that digitalization has a major impact on the floral industry in Europe: within the space of just a few years this sector will show an increase in online-sales of nearly 1/3.

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Shopping on the Internet will continue to increase over the next couple of years. By 2022, the online sales in Western Europe will reach a high of 13.9% of all retail sales. This is the outcome of a study by Forrester, a company who tried to analyse the online retail forecast for the years 2017 to 2022.

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