It's 2019, and the digital world still has a major problem. People with disabilities are not catered to as they should be. Scope, a charity in the UK, wants to remedy that with their campaign called The Big Hack. With the tech industry's help, they want to give disable people a voice for change.
One example is light sensitivity. According to ecommercenews.eu, if someone's eyes are very light-sensitive, it could help to invert the screen on a device. However, when online shops use unclear contrasting colours, it can be nearly impossible to read. If an app doesn't allow the text on the screen to be enlarged, many users will not be able to shop properly online.
Spending Power In The Billions
It's not only a question of helping people. Disabled people make up a very large consumer segment. According to Scope's analysis, the aggregate value of disabled people's spending power is nearly €320 billion. That creates a win-win situation, and online retailers would be clever to create a world in which there is more equality and, therefore, more spending power.
5 Things To Do
Scope has also put together a list of 5 things online retailers can do to make their websites and apps easier to use:
- include captions with video
- ensure displays feature color-contrasting text and backgrounds
- have descriptions written in plain language
- avoid cluttered layouts
- make buttons descriptive and big
In addition, James Moore, a columnist and wheelchair user who works at The Independent says more people with disabilities need to work in the retail sector. He says it would "naturally result in more consideration being given to our needs. I’d imagine [companies don’t have websites adapted for disabled people] because designers, and their managers, simply don’t register issues like those Scope raises. And that’s because they don’t encounter people whose disabilities make online shopping difficult for them.”