This information comes from the Ecommerce Report Russia 2018 from the Ecommerce Foundation. Ecommercenews.eu concluded that e-commerce in Russia was worth €14 billion last year, corresponding with the prediction of Russian Post and the Association of Internet Trade Companies (AITC) in September 2017.
An increasing number of Russian people are shopping online. As of 2015, the online shopper penetration was up to 37%, when over 38.6 million Russians shopped online. For 2018, the penetration is expected to reach 47%, which means 50 million people will order products and services online.
Cross-border E-commerce In Russia
56% of Russian consumers shop domestically and cross-border. An additional 14% shop cross-border only, with 30% ordering products and services online only from Russian retailers and service providers. Alibaba has the most unique visitors, followed by Yandex, the Ozon.ru sites and M.video.
A survey of consumers by Statista from 2017 showed that 76% of the Russian population utilised online stores in the last four weeks prior to the survey. That percentage is higher than for consumers who used video websites or social media apps during the same period.
Buying Household Appliances Online
Contrary to other e-commerce markets, the most popular product category in Russia regarding turnover are household appliances & electronics, clothing & footwear and computer, notebooks & computer parts. Russian consumers also like to see products before they commit to buying them.
Russian Payment Methods
Statista also surveyed Russian shops about their payment methods over the last 12 months. Online payment was given by 59% of those surveyed as the most-loved form of payment, with credit card (39%), cash in advance (35%) and paying by invoice (35%) being the 2nd and 3rd place payment methods used in Russia.
B2C e-commerce sales in Russia are expected to grow to $21.82 billion by 2020.