Statista has released the Alcohol Report for 2018. It is an overview of wine’s place in the alcoholic beverages market. In most places, wine revenues have gone up, showing an increase in wine sales over the last few years. Wine revenues are estimated to grow even further through 2021.

Bacchus with cup
© Gilmanshin /

Wine at 17%

If an alcoholic beverage is based on fermented grapes, then it is part of the wine segment, says Statista in their Alcoholic Drinks Report 2018. The wine segment includes red, white and rosé wine, sparkling wine (including Champagne) and liqueur wine.

The wine market is structured into off-trade sales (in stores) and on-trade sales (in bars, restaurants, etc.). One should note that Statista values off-trade sales at retail prices and on-trade sales at purchasing prices to the on-trade establishments. Additional markups for hospitality services are therefore not taken into account.

Here is a quick run-down of the alcoholic drinks revenue share worldwide in 2017:

  • Wine 17%
  • Cider, Perry and Rice Wine 5%
  • Beer 34%
  • Spirits 44%

Wine sales turned over US$145 billion in 2017, up 4.8% from 2010 on. In volume, that’s 22 billion litres of the stuff, up 1.2% since 2010.

Wine Market Management Summary

As stated in the Statista Report, the alcoholic drinks market reached a total revenue of US$837 billion in 2017, representing a growth of 3.5% compared to 2016. The forecast of the compound annual growth rate of the revenue from 2017 to 2021 is estimated to be 3.3%. Volume sales in the market for alcoholic drinks amounted to 201 billion litres in 2017, which represented a decline of -0.2% compared to 2016. 17% of the worldwide alcoholic drinks revenue comes from wine sales, racking up 11% of the volume sales in 2017. In that same year, wine sales increased by 4.9% in comparison to 2016 and reached US$145 billion and 22 billion litres. Australia (US$409) and France (US$209) have the highest annual revenues per capita of wine.

Anheuser-Busch InBev has the highest alcoholic drinks sales at US$56.4 billion.

The Numbers

There is a lot of information in the report, but the best, most informative overview can be found by taking a look at the following charts, which illustrate wine revenues in the United States, China and Latin America respectively:

US Wine Market Chart

In China, volume sales went up by 3.7% between 2016 and 2017.

Chinese Wine Market Chart

Only in Latin America did wine volume sales seem to decrease from 2010 to the present, down -1.4%.

Latin American Wine Market Chart

The future of wine looks good in markets all over the world. Markets like Australia and France remain great markets for the nectar of the vine.