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Marketplaces

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Wish Inc. may be located in San Francisco, half a world away from us here in Europe, but it has attracted tens of millions of shoppers to its mobile marketplace this year. On the Wish marketplace, one can mainly buy goods from Chinese companies. Even according to mobile research firm App Annie, Wish was the most downloaded shopping app for Android in the 30 days up to 15 October.

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European countries have long been in conflict with US companies when it comes to taxes. Many companies use loopholes and other tricks to evade taxes. Even on marketplaces such as Ebay and Amazon, some sellers evade VAT. A recent UK report shows how severe this problem is and criticizes especially Ebay and Amazon for not taking enough action. But it’s not only the marketplaces that need to do more about this problem.

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