Cross-border e-commerce is not the easiest way to do business, but is potentially very lucrative. The International Marketplace Network wants to make that easier. The IMN is a joint-venture between Real.de, Cdiscount, EMAG and ePrice, who set up the new network to provide access to over 230 million potential customers in Europe through approximately 30,000 active marketplace retailers, according to ecommercenews.eu.
Retailers who register with the International Marketplace Network receive access to all the connected marketplaces. The retailers can then set up their own business rules on pricing, delivery time and cost. As soon as orders come in, IMN will consolidate the orders across all the marketplace included.
IMN only needs retailers to have one marketplace connection to one of the participating marketplaces, thus, IMN operates as a technical interface between the marketplaces for the retailers.
Claudia Bolten, IMN managing director explains, “IMN is our answer to the challenge of integrating various technical standards into a single software solution. Until now, retailers had to use a separate technical interface for each new marketplace they were joining. IMN eliminates this major hurdle and ensures a fully automated exchange of data already transmitted to the domestic marketplace.”
IMN As Amazon Rival
Real.de CEO, Patrick Müller-Sarmiento, says that the pan-European network embodies the idea of a borderless Europe and barrier-free e-commerce: “The concept makes use of Europe’s strengths, such as regional diversity and high standards of product and data security. With IMN, [retailers] of all sizes can become more independent from e-commerce giant Amazon, spread the risk across different channels with less effort, and grow sustainability.”
The International Marketplace Network is open to all retailers, albeit in a beta phase. In the ensuing months, the IMN will focus on further development of the technical infrastructure and acquiring new international partners. There are many marketplaces already showing interest in participating.