Amazon has long been an indispensable sales channel for many retailers, as it offers gigantic reach. A new study by Marketplace Pulse now wants to find out how large the influx of third party retailers actually is. As t3n reports, the e-commerce analysis company has taken a closer look at the Amazon Marketplace over the past thousand days – almost three years.

Amazon seller photo
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USA Leads Ahead Of India And UK

The result: since the beginning of January 2017, a total of 3.3 million new retailers have joined the Amazon marketplaces worldwide. Every day more than 3,300 new online retailers are added. To illustrate this: that's an average of 138 new sellers per hour.

The study also wants to find out more about the regional distribution: according to the study, the number of dealers in the USA is particularly high – the study recorded around one million new companies. Second and third place are taken by India with 400,000 retailers and Great Britain with 300,000 retailers.

"The majority of top sellers at Amazon have been with the company for a long time and are still holding their own despite increasing private label trends and increasing competition," writes t3n regarding the study.

Number Of Top-Selling Retailers On The Rise

A look at the retailers' sales is also particularly interesting: the number of top-selling suppliers has developed rapidly over the past three years – between 2016 and 2018: last year, 200,000 retailers generated at least $100,000 in annual sales. In 2016, this was only 100,000 retailers, and in 2017, already up to 140,000. In the meantime, the number of millionaires has reached 25,000.

Despite potentially promising business, however, there are also numerous retailers who are unable to make it to Amazon: from a purely mathematical point of view, only two out of three newly registered seller accounts will remain permanently. The remaining third stops selling independently or is forced to do so, t3n goes on to say: "In a not inconsiderable number of cases, these are probably double accounts which, according to Amazon, are not allowed, at least by sellers, and are then closed if necessary.