Amazon has put Merch by Amazon live in Germany and the UK, launching its print-on-demand service 3 years after the US service started. Will Merch by Amazon be able to compete against Germany’s Spreadshirt?

Blank Tshirt with man pointing
© Minerva Studio /

Amazon had the following to say in a report by

“We are excited to announce that Merch by Amazon is live in Germany and the United Kingdom“, Amazon writes. “We will enable accounts on a rolling basis and will notify content creators when their accounts have been approved. When an account is enabled for these new marketplaces, options to select them will become available in the product creation process.”

Invitation Only

Because Amazon has received a huge response from designers, the marketplace is only open to those invited by Amazon to sell their designs on Merch by Amazon. People registered and creating for the US version of Merch by Amazon will gradually be unlocked for the UK and Germany markets.

How does Merch by Amazon work? It’s a print-on-demand platform that sells T-shirts, sweatshirts, hoodies and popsockets, giving designers a commission for every item they sell. Amazon takes care of the product pages and will also handle production, delivery and customer service, when a product is purchased.

Competition In Germany

Amazon will have quite a bit of competition in Germany from the company Spreadshirt. Based in Leipzig, Germany, Spreadshirt is quite entrenched in the print-on-demand business. Founded in 2002, they had over €100 million in revenues in 2017, also printing more than 4.8 million items that year. They truly are a company with global reach with more than 80,000 cooperative partners worldwide.

Amazon’s user interface for Merch by Amazon will have to work well to compete with Spreadshirt, who have a well-working, well-maintained website and tool for customers to create their unique pieces of clothing.