Amazon is making Prime Day longer, so their Prime customers can get the best deals for 36 hours instead of the traditional 24. They are placing the Prime event a week later than usual to work around the World Cup Semi Finals. The official Prime Day is 17 July, but it actually starts 12 hours early – on 16 July at noon.

Amazon Prime Day
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Amazon’s announcement of Prime Day came a few days ago. This time, Australia’s Amazon Prime, which has officially kicked off, is joining the US, UK, Europe and India to take part in the festivities. Techradar also went on to report an interesting quote straight from the lion’s mouth:

"Prime Day 2018 will feature 50 percent more Spotlight Deals and more than one million deals globally. Prime members will enjoy the biggest deals yet on Alexa-enabled products, including Echo, Fire TV, and Fire tablets this Prime Day — and starting today, members can save $100 on the Echo Show.

"Whole Foods Market joins the celebration this year with Prime Day deals and offers at all U.S. stores. New this year, members can shop Prime Day Launches – exclusive new items, content and special-edition products from hundreds of well-known and emerging brands."

Jeff Wilke, Amazon CEO Worldwide Consumer said:

“Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide. New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”

Amazon will most likely decrease the membership fee right before Prime Day starts to win a bunch of new subscribers. Experts are optimistic that this may also happen in India as well.