"I am very happy that we will finally speak with one single voice for the common interests of the digital commerce industry in Europe." So said Frederik Palm, president of EMOTA, on the new merger of Ecommerce Europe and his e-commerce association. Mr. Palm feels that the stronger impact brought on by the merger will really assist digital commerce in Europe.

ecommerce in europe keyboard
© xtock /

A Real Impact

The merger is, in the opinion of Mr. Palm, an important step to strengthen e-commerce in Europe, whilst also being a strong commitment to Europe. "By exchanging our experiences, ideas and knowledge between Member States we can bundle our expertise. Only together, we can have a real impact and ensure that our ideas and initiatives are heard in Brussels."

Also quote-worthy is François Momboisse, president of Ecommerce Europe, who had the following to say in a report by, "We are extremely proud to announce that Ecommerce Europe and EMOTA are joining forces to become the sole e-commerce association at EU level. This is great news for our industry, which can now count on a stronger voice in Europe."

Fusion 2020

The 2 associations are making it official from 1 January 2020, with former EMOTA members receiving the same membership rights as current Ecommerce Europe members. Once unified, the 2-in-1 association will have over 25 national e-commerce association members, who will represent over 100,000 e-commerce websites all across Europe.

The Brussels Office of Ecommerce Europe, which will maintain its current public affairs team in Brussels, led by its secretary general Marlene ten Ham, will remain located in the heart of the EU neighbourhood, in Rue d’Arlon 69-71. 

With a forecasted European B2C e-commerce turnover of €621 billion in 2019, the digital commerce industry is at the center of important economic and societal changes such as digitalization, technological revolution, growing interconnectedness and increasingly fierce global competition.