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Marketing

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Business is still booming in China, the world's largest e-commerce market. China's two largest online retail companies, Alibaba and JD.com, are forming partnerships with smaller players to combat slowing growth in the Chinese e-commerce market. This development is important to keep in mind for foreign brands entering the Chinese market through e-commerce. "Foreign brands new to the Chinese market should first focus on the higher end of the market and serve a niche that domestic competitors can't appeal to."

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Facebook is now the premier place to implement video marketing – boasting even more traffic than YouTube. Video has been steadily growing as a great tool for advertising on the Internet for a long time, proving it is more effective than static images. Here are four ways to optimise this top-notch method of gaining new business. Behold the power of VIDEO.

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