Facebook is in danger of losing its face in the new revelation of the Cambridge-Analytica-Scandal. New evidence shows that the social network knew about the data theft for a long time. CEO Mark Zuckerberg broke his silence now and admitted to making mistakes.
The social network Facebook is having a couple of rough months. After battling accusations of spreading fake news, meddling in foreign elections and increasing the risk of social media addiction, the US-company has to face its biggest challenge yet. After the revelation that the data analysis company Cambridge Analytica used illegally obtained information of over 50 million Facebook users, new evidence shows now, that Facebook knew about that data breach. The result was a massive drop in Facebook's shares. The company's value dropped by 50 billion dollars.
How Cambridge Analytica influenced the presidential election
A Cambridge University researcher named Aleksandr Kogan created a quiz app in 2013, which allowed him not only to access data of the 300.000 users who downloaded the app, but also their friends information. Kogan than shared this data with Cambridge Analytica, against the policy of Facebook. The social network demanded from Kogan and Cambridge Analytica that they delete all improperly acquired data. As Mark Zuckerberg states in a post, they proved that with certifications.
The new evidences now show, that the data analysis company did not delete the information but used it to influence the presidential election in 2016. In a documentary by Channel 4 News, it is shown how Cambridge-Analytica-CEO Alexander Nix describes his illegal ways on how to influence an election. In a secretly filmed meeting, he talks about sending "some girls around to the candidate's house" and incriminating the candidate this way. In the light of this new revelations, Nix was suspended.
Zuckerberg: Major breach of Trust
After keeping quiet for a while, Facebook founder and CEO Mark Zuckerberg now faced the media in an interview with news network CNN. He is talking about a "major breach of trust". "I don't know about you, but I'm used to when people legally certify that they are going to do something, that they do it. But I think this was clearly a mistake in retrospect", Zuckerberg says and stresses how important it is, never to make that mistake again. "We have a responsibility to protect your data, and if we can't then we don't deserve to serve you", he writes in a Facebook post. The founder of the social network promises to work on the issues and to "build a better service over the long term." Even so, a lot of politicians want Zuckerberg to testify before Congress. In the interview with a CNN reporter, Zuckerberg announced he is “happy to, if it's the right thing to do.”